Opportunity, Insight & Concept Development
We work as insight managers for many of our clients to design and execute market research that will drive new product insights, platforms and concepts.
Food Design & Testing
We provide culinary services to help create food prototypes, from design through sensory testing.
Recipe & Advertising Development
We develop recipe strategies and executions for advertising, web, on premise and promotions, including recipe design, nutritional profiling, food styling, photography, and film.
Food Packaging
The look and functionality of food packaging is just as important as what’s inside. We provide full service packaging design, from concept through structural execution.
SMASH Idea Development Process leverages unique partnership between Hyde Park Group & CB'a Brand Engine
In the overcrowded and ever-changing world of consumer packaged goods, new product success is hard to come by. More...
Web Design & Copywriting
We specialize in the next generation of food and recipe presentation on the web.
